Rainbow Jewelry and Gifts, located at 1110 Fair Oaks Ave, South Pasadena, CA 91030, provides a range of jewelry services, particularly focusing on custom engagement ring creation. This establishment has been in operation for over 42 years, offering customers a blend of vintage and contemporary designs. Known for its knowledgeable owner, Tom, the shop emphasizes personalized service and craftsmanship.

The store operates on the following schedule:
- Thursday: 10 AM – 5 PM
- Friday: 10 AM – 5 PM
- Saturday: 10 AM – 5 PM
- Sunday: Closed
- Monday: 10 AM – 5 PM
- Tuesday: 10 AM – 5 PM
- Wednesday: 10 AM – 5 PM

In total, 18 reviews were analyzed to understand customer sentiment towards this jewelry store.

Overall Sentiment from Online Customer Reviews:
Positive sentiment: 70%
Neutral sentiment: 20%
Negative sentiment: 10%

The overall atmosphere reflects a strong community appreciation for the unique vintage selection and the expertise of the owner, particularly in engagement ring design and repairs. However, there are some criticisms regarding customer service experiences.

Best Review:
Nikki highlighted the fantastic selection of vintage jewelry and noted that the prices were very reasonable. The positive atmosphere and Tom's expertise were emphasized, making the store a recommended destination for engagement rings.

Worst Review:
Jennifer expressed dissatisfaction regarding the customer service when inquiring about watch battery replacement, describing the staff as rude and unhelpful, which ultimately led her to seek services elsewhere.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

**Staff Members Mentioned:**
- Tom