Safa Jewelers is a highly regarded jewelry store located in Edison, New Jersey, known for its exceptional engagement ring creation services. Situated at 55 Parsonage Rd #2265 in the Menlo Park Mall, this family-owned jeweler has built a reputation for providing high-quality fine jewelry and luxury timepieces, while emphasizing customer satisfaction through knowledgeable and friendly service. The staff are well-trained and dedicated to guiding customers in selecting the perfect engagement ring, offering a wide range of options from renowned brands like Hearts On Fire and Gabriel & Co.

Clients have praised the store for its attentive service and the expertise of its team, particularly in handling custom requests for engagement rings. With a strong emphasis on creating stress-free environments, Safa Jewelers enables clients to make informed decisions about their purchases. Many reviews highlight the professionalism and friendliness of the staff, particularly mentioning positive interactions with owners Imad and Moe.

However, some customers have expressed dissatisfaction regarding specific services, such as jewelry cleaning and repairs, citing inconsistency in the quality of those services.

Overall, the sentiment from online customer reviews indicates a predominantly positive atmosphere surrounding Safa Jewelers, with a score of 85% positive, 10% neutral, and 5% negative feedback from a total of 173 reviews reviewed.

Best Review: A customer commended the outstanding service at Safa Jewelers, highlighting the staff's willingness to assist in selecting an engagement ring and their extensive knowledge about the available options.

Worst Review: One reviewer mentioned an unsatisfactory experience regarding the cleaning of jewelry, expressing disappointment in the results and trust issues with the store.

**Operating Hours:**
- Monday: 11:30 AM - 6:00 PM
- Tuesday: 11:30 AM - 6:00 PM
- Wednesday: 11:30 AM - 6:00 PM
- Thursday: 11:30 AM - 6:00 PM
- Friday: 11:30 AM - 6:00 PM
- Saturday: 11:30 AM - 6:00 PM
- Sunday: Closed

Staff members mentioned include Imad and Moe.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.