The Gold Rush Store, located at 122 Franklin Rd, Brentwood, TN 37027, is recognized for its engagement ring creation and jewelry services in Williamson County. The store specializes in buying and selling precious metals and stones, including gold, silver, diamonds, and coins. Customers are encouraged to call ahead as the store is in the process of moving, ensuring they receive personalized attention and the highest dollar offer for their valuables.

The staff, including owner Tom G., has been noted for their approach to customer service, aiming to provide quality deals despite some varied experiences reported online. The store's hours of operation are as follows:

| Day | Hours |
|------------|--------------------|
| Monday | 9:30 AM - 6:00 PM |
| Tuesday | 9:30 AM - 6:00 PM |
| Wednesday | 9:30 AM - 6:00 PM |
| Thursday | 9:30 AM - 6:00 PM |
| Friday | 9:30 AM - 6:00 PM |
| Saturday | 10:00 AM - 4:00 PM |
| Sunday | 11:00 AM - 3:00 PM |

Overall Sentiment from Online Customer Reviews:
The overall atmosphere based on various customer reviews seems mixed, revealing a sentiment score of 40% Positive, 20% Neutral, and 40% Negative.

Best Review:
Larry highlighted a positive experience selling his gold, feeling he received a fair price compared to other local stores.

Worst Review:
Another customer criticized the store for a perceived low offer on diamond earrings, expressing distrust in their valuation practices.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.