Creative Jewelers, located at 216 N Court St, Florence, AL 35630, is a distinguished jewelry store specializing in the creation of custom engagement rings and a variety of other jewelry services. The store operates under the ownership of Billy Hammock and his wife, Brandi, both of whom are known for their expertise and dedication to quality customer service. Billy Hammock is a Graduate Gemologist from the Gemological Institute of America (GIA) and has built a reputable name over more than three decades in the industry.

The store prides itself on making personalized engagement rings, offering a bespoke experience where clients can work closely with talented designers to bring their visions to life. Customers appreciate the professional guidance they receive during the design process, which incorporates CAD-based 3D imaging to ensure each detail is perfect. Additionally, Creative Jewelers offers a range of services including jewelry repair, appraisal, buying and selling luxury handbags, and coin services.

Positive feedback indicates that the staff provides exceptional service, welcoming customers with warmth and a family-like atmosphere. Reviews highlight the store's commitment to craftsmanship and customer satisfaction. Many customers express high satisfaction with their custom creations, often noting they exceeded expectations in terms of design and execution.

However, some negative sentiments exist, with occasional reports of dissatisfaction when expectations are not met or delays occur. There are a few remarks mentioning mixed experiences regarding staff interactions.

Overall Sentiment from Online Customer Reviews:
- Positive: 80%
- Neutral: 10%
- Negative: 10%

Best Review: Cindy remarked on her experience with Creative Jewelers, praising the staff's attentiveness and the beautiful restoration of her rings. She noted the excellent communication regarding the process and timely completion.

Worst Review: Eva expressed skepticism regarding the authenticity of some merchandise in the store, describing an unsettling experience while waiting for watch repairs. She felt the service could have been more accommodating.

Operating Hours:
| Day | Hours |
|-----------|--------------|
| Tuesday | 10 AM - 6 PM|
| Wednesday | 10 AM - 6 PM|
| Thursday | 10 AM - 6 PM|
| Friday | 10 AM - 6 PM|
| Saturday | 10 AM - 6 PM|
| Sunday | Closed |
| Monday | Closed |

Staff:
- Billy Hammock
- Brandi Hammock

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.