Mefford Jewelers, located at 102 North Court Street, Florence, AL 35630, offers a welcoming and professional atmosphere for anyone looking to create a custom engagement ring or find other fine jewelry. The owner, Russell Mefford, along with his knowledgeable staff, including Todd and Evins, emphasize a personalized approach to help customers find exactly what they envision.

With an impressive rating of 4.6 based on 201 reviews across Yelp, Google, and Facebook, the store is known for its outstanding customer service and craftsmanship, making it a desirable destination for engagement rings. Customers appreciate the attentive, friendly service, noting the staff's willingness to accommodate special requests and their expertise in creating unique pieces.

However, there have been a few critical comments regarding wait times and pricing for certain services like removing watch links, indicating some customers felt additional charges were unexpected.

Overall Sentiment from Online Customer Reviews:
Positive: 87%
Neutral: 10%
Negative: 3%

Opening Hours:
- Monday: Closed
- Tuesday: 10:00 AM - 5:00 PM
- Wednesday: 10:00 AM - 5:00 PM
- Thursday: 10:00 AM - 5:00 PM
- Friday: 10:00 AM - 5:00 PM
- Saturday: 10:00 AM - 2:00 PM
- Sunday: Closed

Staff members mentioned include Russell Mefford, Todd, and Evins.

Best Review: Eva highlighted the dedication and helpfulness of the staff, mentioning how they went out of their way to resolve a watch strap issue, which ultimately enhanced her trust in the store.

Worst Review: One customer, while generally satisfied, pointed out disappointment over having to pay for removing links from a watch, describing it as an inconsistency compared to her experiences at other jewelers.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.