Diamonds Direct is a renowned jewelry store located at 5037 France Ave S, Minneapolis, MN 55410, specializing in the creation of exquisite engagement rings. Known for its family-owned charm and dedication to exceptional customer service, Diamonds Direct offers a range of services from custom jewelry design to thorough appraisals. The team, including John and Maria, is praised for their competency and personalized approach, ensuring that each customer feels valued and satisfied throughout the engagement ring creation process.

With a total of 17 reviews, the consensus reflects a generally positive sentiment regarding the services offered. Many customers highlight the warm, knowledgeable staff and the quality of craftsmanship in the custom rings. However, there are some negative remarks regarding specific communication issues and service experiences, indicating that while the majority have positive interactions, challenges remain for a few.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

**Opening Hours:**
- Monday: Closed
- Tuesday: 10:00 AM - 5:30 PM
- Wednesday: 10:00 AM - 5:30 PM
- Thursday: 10:00 AM - 5:30 PM
- Friday: 10:00 AM - 5:30 PM
- Saturday: 10:00 AM - 4:00 PM
- Sunday: Closed

Staff:
- John S.
- Maria

Best Review:
David remarked on the excellent service he received when searching for a quality diamond for an engagement ring. He appreciated the personalized attention and the exceptional value offered by Diamonds Direct and noted that they accommodated his request to have the diamond mounted quickly for his proposal.

Worst Review:
Joy expressed dissatisfaction with a recent experience, mentioning that since the change in ownership, the service quality has declined. She felt that the staff's arrogance overshadowed customer satisfaction, leading her family to look for alternative jewelers after 40 years of loyal patronage.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.