Diamonds Direct, located at 5037 France Avenue South, Minneapolis, Minnesota, is a family-owned jeweler offering a unique approach to engagement ring creation. The store specializes in custom jewelry, providing a personalized experience for clients looking for the perfect engagement ring. With a solid reputation since 1981, Diamonds Direct emphasizes quality materials, craftsmanship, and customer service. Customers appreciate the expertise of the staff, including owner John Sorich IV, who has extensive training in jewelry design and craftsmanship, specifically hand engraving and diamond setting.

The reviews indicate a significantly positive atmosphere surrounding the store. Out of 130 total reviews, the sentiment breakdown is as follows: 85% positive, 10% neutral, and 5% negative.

Positive feedback highlights the knowledgeable and friendly staff, with many customers expressing satisfaction with the level of service and the quality of the rings. The custom engagement rings created have been described as stunning, with personal attention paid to each client's specific desires. Customers also appreciate the fair pricing compared to other jewelers.

On the other hand, negative reviews point to some experiences of miscommunication regarding modifications to rings, which left a few customers feeling uneasy. A customer mentioned not being entirely satisfied with a service that involved modifications without prior consent.

Overall Sentiment from Online Customer Reviews:
Positive: 85%, Neutral: 10%, Negative: 5%

Best Review: A customer praised Diamonds Direct for their exceptional service and craftsmanship, highlighting how the staff helped in creating a custom engagement ring that was perfect in every detail.

Worst Review: Another customer mentioned a concerning experience involving a modification made to their ring without their permission, leading to a feeling of dissatisfaction despite appreciating the final product.

Operating Hours:
- Tuesday: 10:00 AM - 5:30 PM
- Wednesday: 10:00 AM - 5:30 PM
- Thursday: 10:00 AM - 5:30 PM
- Friday: 10:00 AM - 5:30 PM
- Saturday: 10:00 AM - 4:00 PM
- Sunday: Closed
- Monday: Closed

Staff Members:
- John Sorich IV (Owner)

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.