Goldsmith Co. Jewelers, located at 120 N University Ave, Provo, UT 84601, offers an impressive range of services with a particular focus on engagement ring creation and personalized customer care. With a family-owned operation since 1974, they boast a strong reputation for high-quality jewelry and attentive service. Customers have praised the knowledgeable staff, especially noting the expertise of employees like Kat and the owner, Wil Feller, who frequently goes above and beyond to ensure client satisfaction.

Positive reviews highlight the exceptional customer service and the attentive, family-like atmosphere that makes clients feel valued. Many customers appreciate the high-end selection of engagement rings, including custom designs tailored to individual preferences and budgets.

However, some customers have expressed dissatisfaction with the pricing strategies and felt pressured to consider products beyond their budget. A few negative experiences pointed out instances of unprofessional behavior from sales staff, leading to discomfort during the shopping process. Overall, the sentiment appears mixed.

Overall Sentiment from Online Customer Reviews:
Positive: 70%
Neutral: 15%
Negative: 15%

**Opening Hours**
- Monday to Friday: 10:00 AM - 6:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

**Staff Members Mentioned**
- Wil Feller
- Kat

Best Review:
Emma shared her enthusiasm for Goldsmith Co. Jewelers, emphasizing the attentive service she received while designing a custom band for her husband. She highlighted how the staff worked diligently to meet her specifications within her budget, leading to a rewarding experience.

Worst Review:
Jake recounted a disappointing visit, feeling pressured and belittled by the owner during their selection of engagement rings. Despite having a clear budget, they were shown items way beyond their means, resulting in a negative shopping experience.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.