Located in Mesquite, Texas, Helzberg Diamonds at 1230 Town East Mall is known for its range of services, particularly in engagement ring creation. The store offers a variety of diamond jewelry and brand-name watches, with a focus on helping customers find the perfect engagement ring tailored to their preferences. Customers can also obtain jewelry repair services, although experiences can vary based on reviews.

Operating hours are as follows:

| Day | Hours |
|-----------|-------------------|
| Monday | 10:00 AM - 9:00 PM|
| Tuesday | 10:00 AM - 9:00 PM|
| Wednesday | 10:00 AM - 9:00 PM|
| Thursday | 10:00 AM - 9:00 PM|
| Friday | 10:00 AM - 9:00 PM|
| Saturday | 10:00 AM - 9:00 PM|
| Sunday | 12:00 PM - 6:00 PM|

The store's reputation is mixed, with an overall sentiment based on customer reviews indicating a significant divide. Positive feedback highlights the quality of the jewelry and helpful staff, with a sentiment score reflecting around 30% positive. In contrast, negative reviews address issues with customer service, repair challenges, and management conduct, contributing to an approximate 70% negative sentiment from the reviews.

Overall Sentiment from Online Customer Reviews:
- Positive: 30%
- Neutral: 0%
- Negative: 70%

Best Review: A customer praised the engagement ring selection and noted that a staff member was helpful and informative, ensuring a pleasant shopping experience.

Worst Review: A reviewer expressed frustration over consistently poor customer service and issues with the management, describing their interaction as particularly rude and unhelpful.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.