The Jewelry Emporium, located at 377 W Jackson St, Suite 20, Cookeville, TN 38501, is a well-regarded jeweler celebrated for its engagement ring creation and excellent service. Operating since 1996, this family-owned business prides itself on providing a wide range of jewelry services, including custom designs, jewelry repair, and insurance appraisals. The staff, led by the owner Matt Phillips, is known for its attentiveness and friendly demeanor, consistently prioritizing customer satisfaction.

With a total of 149 reviews, customers appreciate the great selection of engagement rings and competitive pricing, often highlighting the personalized assistance they receive during their selection process. Positive feedback frequently mentions the team's helpfulness, diverse styles, and affordable resizing services. However, there have been some criticisms regarding specific experiences with ring resizing and customer service interactions, indicating that not every visit meets the high expectations set by previous experiences.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

**Hours of Operation**:
- Monday to Friday: 10 AM - 6 PM
- Saturday: 10 AM - 2 PM
- Sunday: Closed

**Staff Members Mentioned**:
- Matt Phillips

Best Review:
A customer named Mary gave high praise for the engagement ring and wedding band she received from the store, expressing her delight with the knowledgeable staff and their ability to work within her budget.

Worst Review:
Nichole mentioned disappointment in her experience, stating that the service felt rushed and the employee appeared disinterested in assisting her with inquiries.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.