Appelblom Jewelry Co. specializes in creating personalized engagement rings, delivering exceptional customer service and craftsmanship since its founding in 2012. Located at 82 E 3rd Ave, San Mateo, CA 94401, this jeweler has garnered a reputation as the preferred Diamond & Bridal Jeweler on the Peninsula. Potential customers are welcomed into a warm, friendly atmosphere where the staff, including owner Paul Appelblom and team members like Fiona and Jennifer, guide clients through the process of selecting the perfect ring. They offer a range of services, including custom designs, jewelry appraisals, and repair.

With 315 reviews collected, the sentiment from online customer feedback is overwhelmingly positive.

Overall Sentiment from Online Customer Reviews:
- Positive: 85%
- Neutral: 10%
- Negative: 5%

Best Review:
A customer praised their experience with Appelblom Jewelry Co. for the attentive and knowledgeable staff who provided expert guidance in selecting and creating a custom engagement ring, resulting in a piece that exceeded their expectations.

Worst Review:
Another customer expressed disappointment due to a lack of communication and mishaps with their order, feeling that their specific needs were not fully met during the engagement ring purchasing process.

Operating Hours:
| Day | Hours |
|-----------|-------------------|
| Monday | Closed |
| Tuesday | 10:30 AM - 5:00 PM|
| Wednesday | 10:30 AM - 5:00 PM|
| Thursday | 10:30 AM - 5:00 PM|
| Friday | 10:30 AM - 5:00 PM|
| Saturday | 10:00 AM - 5:00 PM|
| Sunday | Closed |

Staff Members:
- Paul Appelblom
- Fiona
- Jennifer

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.