Diamond Center Jewelers, located at 4700 Rogers Ave, Fort Smith, AR 72903, has been a prominent part of the local jewelry market for over 45 years, specializing in a wide range of services, particularly engagement ring creation. The store offers an impressive selection of fine jewelry, engagement rings, and custom designs tailored to individual preferences. Customers appreciate the personalized service and attention to detail provided by the knowledgeable staff, including owner Jim Cash III and various team members who strive to create a welcoming atmosphere.

The store has garnered a total of 673 reviews.

Overall Sentiment from Online Customer Reviews:
Positive sentiment: 85%
Neutral sentiment: 10%
Negative sentiment: 5%

Customers frequently highlight the excellent customer service, the quality of jewelry, and the overall pleasant shopping experience. Some reviews detail frustrations with customer handling during certain situations, reflecting a minor percentage of negative feedback.

Best Review:
Glenna praised the Diamond Center for the quick and effective plating of her white gold engagement ring, which had turned yellow. She was impressed by how sparkly it looked afterward, almost as if it were a new ring, and appreciated the kindness of the staff during her visit.

Worst Review:
Chris expressed dissatisfaction with the service he encountered, indicating that he would prefer to travel far beyond 500 miles to avoid using the store for his jewelry needs.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

**Operating Hours:**
- Monday: 10:00 AM - 5:30 PM
- Tuesday: 10:00 AM - 5:30 PM
- Wednesday: 10:00 AM - 5:30 PM
- Thursday: 10:00 AM - 5:30 PM
- Friday: 10:00 AM - 5:30 PM
- Saturday: 10:00 AM - 4:00 PM
- Sunday: Closed

Staff Members: Jim Cash III, Cory, and Bheyleigh.