KAY Jewelers in Fort Smith, Arkansas, is renowned for its comprehensive services focused on engagement ring creation and fine jewelry. Positioned in Central Mall at 5111 Rogers Ave, Ste. 37, this jeweler offers a sophisticated selection of engagement rings, wedding bands, and custom jewelry pieces. Customers can expect exceptional service, including personalized consultations and certified appraisals. The staff, known for their helpfulness, including notable employee Alizé, strives to provide a welcoming experience.

Operating hours are as follows:

| Day | Hours |
|-----------|------------------|
| Saturday | 10:00 AM - 8:00 PM |
| Sunday | 12:00 PM - 6:00 PM |
| Monday | 11:00 AM - 8:00 PM |
| Tuesday | 11:00 AM - 8:00 PM |
| Wednesday | 11:00 AM - 8:00 PM |
| Thursday | 11:00 AM - 8:00 PM |
| Friday | 10:00 AM - 8:00 PM |

The store has accumulated 77 reviews, reflecting a mix of positive and negative sentiments regarding customer service.

Overall Sentiment from Online Customer Reviews:
Positive: 60%
Neutral: 20%
Negative: 20%

Positive reviews highlight the quality of both products and service, with many customers praising the knowledgeable staff. Conversely, some negative testimonials mention instances of poor customer service or dissatisfaction with specific experiences.

Best Review:
Annette commended the quality and service from KAY Jewelers, stating they were satisfied with their engagement ring creation and continued to return for additional jewelry needs.

Worst Review:
Tony expressed frustration over his interaction with the staff, feeling he was treated rudely and that his inquiries were dismissed during his visit.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.