Diamond Jewelry and Loan, located at 942 W Main St, Santa Maria, CA 93458, offers a variety of services, particularly specializing in the creation of custom engagement rings. This family-owned business is praised for its honesty and integrity in dealing with customers. The staff is noted for their knowledgeable assistance and a welcoming atmosphere, making it a popular choice among locals looking for both jewelry and financial services. The store provides collateral loans on a wide assortment of valuable items, including diamonds, gold jewelry, coins, and firearms, emphasizing their versatility in customer needs.

Despite the positive attributes, several reviews indicate significant issues, particularly regarding customer service and pricing practices. Some customers have reported unpleasant experiences, citing rudeness and unhelpful attitudes from staff members. Low-ball offers for pawning items and high retail prices have been a recurring point of frustration among reviewers.

Overall, Diamond Jewelry and Loan operates in Santa Barbara County. The store is open Tuesday through Friday from 9:30 AM to 5:30 PM, Saturday from 9:30 AM to 5 PM, and is closed on Sundays and Mondays. The contact number for inquiries is (805) 349-7296.

Customer Reviews Sentiment:
- Positive: 40%
- Neutral: 5%
- Negative: 55%

Best Review: A customer named April praised the staff for their extensive selection of items, including breathtaking jewelry and firearms, commending their helpfulness and dedication to service over many years.

Worst Review: Robert expressed dissatisfaction with the management, criticizing high prices and poor business practices that he felt left customers with limited choices. He described the overall shopping experience as frustrating and disappointing.

* For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Hours of Operation:
- Tuesday: 9:30 AM - 5:30 PM
- Wednesday: 9:30 AM - 5:30 PM
- Thursday: 9:30 AM - 5:30 PM
- Friday: 9:30 AM - 5:30 PM
- Saturday: 9:30 AM - 5 PM
- Sunday: Closed
- Monday: Closed

Staff Members: Not specified.