Diamonds Direct, located at 8440 State Hwy 121, Bldg A, Frisco, TX 75034, is a premier jewelry store specializing in engagement ring creation and exceptional customer service. With 987 reviews, the store has garnered a reputation for its expansive selection of high-quality engagement rings, custom designs, and personalized service. The staff members, including Diamond Experts like Mark, Amanda, and Raelle, have received accolades for their knowledge and attentiveness, ensuring that customers find rings that perfectly match their vision and budget. The atmosphere is inviting, further enhanced by complimentary services such as jewelry cleaning and resizing.

Operating Hours:
- Monday - Friday: 10 AM - 7 PM
- Saturday: 10 AM - 6 PM
- Sunday: Closed

Customer Reviews Sentiment:
Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Best Review: Renae praised the exceptional service provided by Amir Khan, highlighting his patience and deep knowledge about diamonds, which made her feel valued and supported throughout her engagement ring purchase.

Worst Review: Richard expressed disappointment with the lack of communication regarding his wedding band order, feeling neglected due to no updates or notification about delays, which left him anxious so close to his wedding date.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Staff members mentioned:
- Mark
- Amanda
- Raelle
- Amir Khan
- Tamir