KAY Jewelers, located at 2601 Preston Rd, Frisco, TX 75034-9468, operates in the heart of Stonebriar Centre in Collin County. This jewelry store is renowned for its extensive selection of engagement rings and offers comprehensive services including jewelry maintenance, custom orders, diamond upgrades, and appraisals. Customers appreciate the knowledgeable staff, particularly the assistance received from Elizabeth, who is mentioned in several reviews for her expertise and helpfulness during the engagement ring creation process.

Operating hours are as follows:
- Monday: 10:00 AM - 8:00 PM
- Tuesday: 10:00 AM - 8:00 PM
- Wednesday: 10:00 AM - 8:00 PM
- Thursday: 10:00 AM - 8:00 PM
- Friday: 10:00 AM - 9:00 PM
- Saturday: 10:00 AM - 9:00 PM
- Sunday: 11:00 AM - 7:00 PM

Overall Sentiment from Online Customer Reviews:
Overall, KAY Jewelers has garnered a mixed reception, with 38 reviews indicating a blend of positive and negative experiences. The overall sentiment can be assessed at:
- Positive: 45%
- Neutral: 20%
- Negative: 35%

Customers have frequently praised the friendly service and knowledgeable assistance, particularly highlighting the expertise of the staff in guiding customers through the engagement ring selection process. However, several negative experiences have been reported regarding customer service, particularly issues with communication and perceived lack of care.

Best Review:
Dennis remarked on his wonderful experience at this location, commending the friendly service and efficiency during his visit. He was pleased with how smoothly the process went for his jewelry needs.

Worst Review:
Cristie expressed deep disappointment with the treatment her son received while shopping for an engagement ring, citing rude staff behavior and an unwelcoming atmosphere that left her family feeling devalued.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Staff members mentioned include Elizabeth.