The Gold Tree, located at 1032 N Park Ave, Dothan, Alabama 36303, is a jewelry store specializing in buying and selling gold and silver items, including engagement rings. The shop is known for its personalized service, which is essential when creating custom engagement rings. Customers have noted that the staff, including Doug, is attentive and ready to assist with inquiries about gold jewelry investments.

Operating in Houston County, The Gold Tree has garnered mixed review sentiments. Positive feedback highlights the helpfulness and customer service provided, with some customers expressing satisfaction with their transactions. However, there are also negative reviews criticizing the quality of items available and the demeanor of certain staff members, impacting the store's reputation.

Overall Sentiment from Online Customer Reviews:
Positive: 60%
Neutral: 20%
Negative: 20%

Highlights from reviews include a customer who appreciated the quick and efficient service when needing to sell a gold crown and another who expressed dissatisfaction regarding the quality of items and the service he encountered.

Best Review: Mike commended the excellent customer service after undergoing a unique situation involving selling a gold crown, appreciating the assistance he received in a timely manner.

Worst Review: Danny criticized the store for its limited selection of quality items, suggesting that much of the inventory appeared fake and was overpriced, while also commenting on unprofessional behavior from a staff member.

Operating Hours:
* No specific operating hours found.

Staff Members:
* Doug (noted in reviews)

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.