Tom Cook Jeweler, located at 150 South Beach Street, Daytona Beach, FL, has a rich history dating back over a century and specializes in exceptional engagement ring creation and a broad range of fine jewelry services. The store is family-owned, with Sheryl Cook and Vicki Cook Leonhardt carrying on the legacy, and features a knowledgeable staff including experienced associates like Ashley Leonhardt Lee, a Graduate Gemologist, who provides personalized services.

The store prides itself on an impressive selection of engagement rings and offers custom design services, allowing clients to craft unique pieces tailored to their tastes. Customers can also benefit from repair services, expert advice on diamonds, and attentive customer care that has established its reputation in Volusia County.

Overall, the sentiment from online customer reviews reveals a mixed atmosphere, with many praising the friendly staff and the quality of jewelry, while some have expressed dissatisfaction with customer service experiences. Based on 201 total reviews, the sentiment breakdown is as follows:
- Positive: 70%
- Neutral: 15%
- Negative: 15%

Best Review: Justin highlighted his positive experience purchasing two Rolex watches, noting that Sara helped him find a rare model and provided excellent service.

Worst Review: Ed described a negative encounter where he felt the staff was rude and unresponsive, leading him to take his business elsewhere despite his intention to make a significant purchase.

Hours of Operation:
- Monday to Friday: 9:30 AM - 5:30 PM
- Saturday: Closed
- Sunday: Closed

Staff Members:
- Sheryl Cook
- Vicki Cook Leonhardt
- Ashley Leonhardt Lee
- Kevin
- Tim
- Brenda
- Jim
- Rosanne

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.