Zales Jewelers, located at 3437 Masonic Dr., Ste. 1544, Alexandria, LA 71301, operates in Rapides Parish, offering a range of services focused on engagement ring creation and personalized jewelry. With a reputation as a reliable destination for quality jewelry, Zales is recognized for its custom engagement rings, wedding bands, and a variety of fine jewelry selections. The staff is noted for their friendly demeanor and willingness to assist customers during their jewelry selection process. Among the praised employees, Nikki has been frequently mentioned for her knowledge and helpfulness.

Operating hours are as follows:
- Thursday: 11:00 AM - 7:00 PM
- Friday: 10:00 AM - 8:00 PM
- Saturday: 10:00 AM - 8:00 PM
- Sunday: 12:00 PM - 6:00 PM
- Monday: 11:00 AM - 7:00 PM
- Tuesday: 11:00 AM - 7:00 PM
- Wednesday: 11:00 AM - 7:00 PM

With a total of 52 reviews available from various platforms, the overall sentiment from online customer reviews is balanced, with approximately 80% positive, 10% neutral, and 10% negative feedback.

Positive feedback highlights the excellent customer service and supportive staff, who make the jewelry selection process enjoyable and informative. Conversely, some negative reviews indicate issues with the overall experience, including customers feeling rushed during their visits and concerns about the durability of the jewelry.

Best Review: A customer praised Zales for the outstanding service provided by Nikki, noting her extensive knowledge and the positive atmosphere that made the shopping experience pleasurable.

Worst Review: One customer reported a frustrating experience with the return policy during a busy holiday season, expressing disappointment in how the situation was handled by the staff.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.