Jewelry by Alex, located at 327 Route 4 West Booth 24, Paramus, NJ, operates in Bergen County and specializes in custom engagement ring creation, offering a wide variety of diamond shapes and exquisite jewelry options. The store is known for its family-oriented atmosphere, with the owner Alex and his staff providing personalized service to ensure a delightful shopping experience. Regularly stocked with GIA certified diamonds, Jewelry by Alex aims to meet custom requests efficiently.

Operating hours are as follows:
- Monday: 10:00 AM - 7:30 PM
- Tuesday: 10:00 AM - 7:30 PM
- Wednesday: 10:00 AM - 7:30 PM
- Thursday: 10:00 AM - 7:30 PM
- Friday: 10:00 AM - 7:30 PM
- Saturday: 10:00 AM - 7:00 PM
- Sunday: Closed

Overall sentiment from online customer reviews:
The store has garnered 30 reviews, resulting in an overall positive atmosphere. Positive sentiments account for approximately 66%, neutral responses around 10%, and negative sentiments at 24%.

Positive reviews highlight the exceptional customer service and quality of custom jewelry. Many customers appreciate the dedicated attention received during the engagement ring creation process, often noting the genuine family environment fostered by Alex and his team.

Negative reviews indicate dissatisfaction with craftsmanship, with some customers reporting issues such as diamonds falling out and perceived unprofessionalism from Alex himself.

Best Review:
Marya praised Jewelry by Alex for consistently delivering stunning pieces, including her diamond stud earrings and ring resizing services, appreciating the flawless work and the family-oriented service offered.

Worst Review:
Danielle expressed frustration with multiple issues related to her engagement ring and wedding band, including recurring diamond loss and unprofessional treatment, leading her to seek service elsewhere due to dissatisfaction with the craftsmanship.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.