JV Diamond Center, located at 2313 Market Pl SW, Ste D, Huntsville, AL 35801, specializes in creating exquisite engagement rings and offers a wide range of fine jewelry. The store is owned by Ziba Smartt, who is known for her dedication to providing excellent customer service and custom jewelry designs. With a focus on personalized experiences, the staff assists clients in selecting or designing the perfect engagement ring while ensuring that their jewelry repairs remain on-site.

Operating hours for JV Diamond Center are as follows:

| Day | Hours |
|-----------|------------------|
| Monday | 11:00 AM - 6:00 PM |
| Tuesday | 11:00 AM - 6:00 PM |
| Wednesday | 11:00 AM - 6:00 PM |
| Thursday | 11:00 AM - 6:00 PM |
| Friday | 11:00 AM - 6:00 PM |
| Saturday | 10:00 AM - 4:00 PM |
| Sunday | Closed |

The reviews for JV Diamond Center reveal a mixture of sentiments from customers.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Positive reviews highlight the shop's friendly atmosphere and the owner's expertise in customizing engagement rings. Customers appreciate the hands-on service and the comforting idea that their jewelry repairs do not leave the store. However, some negative feedback mentions pricing concerns and a few instances of perceived rudeness.

Best Review: Katherine Pohly commended the store for its excellent ring cleaning and service, praising Ziba for her kindness and professionalism.
Worst Review: Rives Tavormina expressed dissatisfaction with the perceived high prices, reporting an unpleasant experience when attempting to negotiate the cost of a ring.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Staff member mentioned: Ziba Smartt.