Loring & Co. Fine Jewelers, located at 800 Airport Rd SW, Huntsville, AL 35802, is a prominent jewelry store in Madison County known for its exceptional engagement ring creation services. The store has a reputation for offering a wide selection of high-quality diamonds and designer jewelry, including pieces from David Yurman and Rolex watches. With a family-oriented atmosphere, Loring & Co. has been serving the community since 1996, committed to providing a personal touch and expert craftsmanship in every custom engagement ring. Customers appreciate the knowledgeable staff who guide them through the process of selecting the perfect piece, ensuring each customer's preferences are catered to with care. The owners and staff, including Jason Nelson and Trent Thomas, are noted for their friendliness and professionalism.

Operating hours are as follows:

| Day | Hours |
|-----------|------------------|
| Monday | 10 AM - 5 PM |
| Tuesday | 10 AM - 5 PM |
| Wednesday | 10 AM - 5 PM |
| Thursday | 10 AM - 5 PM |
| Friday | 10 AM - 5 PM |
| Saturday | 10 AM - 5 PM |
| Sunday | Closed |

Overall Sentiment from Online Customer Reviews:
The overall sentiment based on the reviews gathered is predominantly positive, with approximately 80% of customers expressing satisfaction with their experiences. About 15% of reviews were neutral, and around 5% conveyed negative sentiments.

Best Review: Nicholas highlighted his exceptional experience purchasing his first Rolex, praising the knowledgeable and friendly staff, specifically mentioning Corey for his excellent assistance.

Worst Review: Eva expressed dissatisfaction with her visit, noting a lack of helpfulness from the staff and a negative initial impression due to the service received when asking about watches.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Staff members mentioned:
- Jason Nelson
- Trent Thomas