Lorilil Jewelers, located at 1500 Main St, Springfield, MA 01115, is a prominent establishment in the jewelry industry, serving the Western Massachusetts area with a focus on engagement ring creation and exceptional customer service. The store, which has been family-owned since 1991, is known for its extensive collection of designer jewelry and luxury timepieces, including brands like Rolex and David Yurman. Staff members, including Victor and Chris, are recognized for their knowledgeable and friendly service, ensuring a personalized experience for each customer.

The store operates with the following hours:

| Day | Hours |
|-----------|-------------------|
| Monday | 10:30 AM – 5:30 PM |
| Tuesday | 10:30 AM – 5:30 PM |
| Wednesday | 10:30 AM – 5:30 PM |
| Thursday | 10:30 AM – 5:30 PM |
| Friday | 10:30 AM – 5:30 PM |
| Saturday | 10:30 AM – 3:00 PM |
| Sunday | Closed |

Engagement ring creation is a particular specialty, with an emphasis on quality and craftsmanship. Many customer reviews highlight the store's commitment to providing an enjoyable shopping experience, offering insights into the creation process and various design options.

Overall Sentiment from Online Customer Reviews:
Positive: 67%
Neutral: 22%
Negative: 11%

Positive reviews frequently commend the store's service, describing the staff as friendly, patient, and knowledgeable, especially during the engagement ring selection process. Customers appreciate the family atmosphere and the attention to detail provided in their services.

On the downside, a few negative reviews note experiences of perceived rudeness from staff and dissatisfied customers mentioning high prices compared to other retailers.

Best Review:
Edward praised Lorilil Jewelers for their fantastic service during his purchase of a Datejust watch, mentioning the patience and expertise of Chris and Debbie. He expressed satisfaction and a commitment to returning for future transactions.

Worst Review:
Ladesha criticized the customer service, describing an uncomfortable experience in the store and suggesting that she felt discriminated against during her visit, which left her dissatisfied.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.