Zales Jewelers, located at 602 Kirkwood Mall, Bismarck, ND 58504, provides a variety of jewelry services, with a strong emphasis on engagement ring creation. They offer a selection of diamond and precious jewelry, catering to couples looking for personalized and classic designs. Customer feedback highlights a wide range of experiences, showcasing both exceptional service and significant challenges with customer care.

Operating in Burleigh County, Zales Jewelers has gathered 18 reviews that reveal a polarized perception among clients. The staff is noted for being friendly and helpful in some instances, ensuring an attentive and thoughtful approach to customers' ring shopping needs. However, numerous reviews cite complaints regarding unprofessionalism, miscommunication, and delays in service that have left customers dissatisfied.

Overall Sentiment from Online Customer Reviews:
Positive: 33%
Neutral: 11%
Negative: 56%

**Opening Hours**:
- Monday to Saturday: 10:00 AM - 8:00 PM
- Sunday: 12:00 PM - 6:00 PM

**Staff Members**:
No specific staff names were mentioned.

Best Review:
A customer praised the professional service at Zales Jewelers, stating that the staff was exceptionally welcoming and knowledgeable, providing a positive experience while shopping for an engagement ring.

Worst Review:
Another reviewer expressed deep dissatisfaction with their experience, citing poor customer service and a lack of attention from the staff. The reviewer felt ignored and unappreciated, which led them to recommend avoiding the store.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.