Soto's Jewelry, located at 3504 E State St, Rockford, IL 61108, is a family-owned jewelry store well-regarded for its commitment to customer satisfaction and quality engagement ring creation. With a stellar rating of 4.9 from 1,486 reviews, Soto's Jewelry has established itself as a trusted destination for couples looking to design the perfect engagement ring. The knowledgeable staff, including notable team members like Lupita Valencia and Brandon Pinedo, assist customers with professionalism and friendliness, enhancing the overall shopping experience.

The store offers a wide array of services, including custom designs, repairs, and a selection of engagement rings. Many reviews highlight the patience and attentiveness of the staff, particularly in helping customers navigate their options and creating personalized pieces.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

While most feedback lauds the store's customer service and the quality of the jewelry, some customers have reported issues with product durability. For example, one reviewer expressed dissatisfaction with a previously purchased piece that lost its diamond shortly after acquisition.

Best Review: Edward praised the variety of prices and styles that fit any budget, underscoring the accommodating nature of the staff at Soto's Jewelry.

Worst Review: A customer named Jaqueline expressed disappointment over the durability of their items, noting that a ring purchased lost its diamond shortly after and raised concerns regarding quality.

Operating Hours:
- Monday to Friday: 10 AM - 6 PM
- Saturday: 10 AM - 4 PM
- Sunday: Closed

Staff Members Mentioned:
- Lupita Valencia
- Brandon Pinedo

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.