Diva Diamonds and Jewels, located at 78 E San Francisco St, Santa Fe, NM 87501, offers an exquisite selection of engagement rings and fine jewelry. Known for its elegant showroom featuring high-quality diamond pieces, this jeweler specializes in custom diamond jewelry, ensuring personalized service for each client. The store is well-regarded for its wide collection of styles, ranging from traditional to contemporary designs, making it an ideal destination for couples searching for the perfect engagement ring.

The staff is noted for their professionalism and welcoming attitude, treating customers like family. While many reviews mention exceptional service and quality products, there are some concerns regarding pricing and customer interactions that potential clients should consider.

Overall, 55 reviews have been considered, providing insights into customer experiences.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Best Review:
Jodi L. Peña highlights the wide variety of styles, colors, and prices at the store, praising the friendly and helpful staff during her shopping experience.

Worst Review:
A customer named Jonathan expressed frustration over perceived rudeness from a dealer when attempting to negotiate the price of a Rolex, describing the interaction as a waste of time.

Operating Hours:
- Monday: 10:00 AM - 6:00 PM
- Tuesday: 10:00 AM - 6:00 PM
- Wednesday: 10:00 AM - 6:00 PM
- Thursday: 10:00 AM - 6:00 PM
- Friday: 10:00 AM - 6:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: 10:00 AM - 6:00 PM

Staff Members:
- Mark Suleiman (Owner)

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.