Located at 1311 University Ave, Lubbock, Texas, Varsity Jewelers has been serving Lubbock County since 1988, specializing in fine jewelry, engagement rings, and officially licensed Texas Tech rings. The jeweler offers a decent selection of engagement rings and has been noted for its unique local charm. The staff, particularly Rosalie, has received recognition for providing helpful service, especially for specific requests like replacement rings.

However, it's important to note that customer experiences vary significantly. Positive sentiments highlight the helpfulness of the staff in assisting with specific needs like ring sizing and exploring options for class rings. In contrast, negative reviews focus on customer service complaints, such as perceived rudeness or a stand-offish attitude from staff, particularly regarding the sales methods and trying on rings.

Overall Sentiment from Online Customer Reviews:
Positive: 41%
Neutral: 14%
Negative: 45%

The balance of reviews indicates a mixed experience among customers, with approximately 45% expressing dissatisfaction.

Best Review: Lisa praised the helpfulness of the staff while securing a replacement class ring and expressed gratitude for their quick service in facilitating her insurance claim.

Worst Review: Chelsea shared her disappointment with the customer service she encountered, as she felt the staff was rude and unwelcoming during her visit.

Opening Hours:
- Tuesday to Saturday

Staff:
- Rosalie C.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.