Diamonds Direct is a highly regarded jewelry store located at 5521 N Pennsylvania Ave, Oklahoma City, OK 73112, known for its exceptional service in engagement ring creation. The store operates with a focus on providing a welcoming and informative atmosphere, where customers are treated as top priority. The staff at Diamonds Direct is noted for their knowledge and patience, with many reviews highlighting the outstanding support provided by associates such as Mo, Nickie, and Dana, who assist in guiding clients through the process of finding and customizing their perfect rings.

Overall Sentiment from Online Customer Reviews:
Positive sentiment is prevalent, with approximately 85% of reviews highlighting attentive customer service, knowledgeable staff, and a satisfying jewelry selection. Neutral and negative sentiments make up around 10% and 5%, respectively, concerning instances of longer wait times or issues with order specifics.

Operating Hours:
- Monday to Friday: 10:00 AM - 7:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

Staff Members:
- Mo
- Nickie
- Dana

Best Review:
One customer expressed appreciation for the personalized experience provided by Mo, noting her exceptional knowledge and ability to help find the perfect engagement ring. The review highlighted how Mo's assistance made the intricate process enjoyable and stress-free.

Worst Review:
A review indicated disappointment with the service quality, mentioning a lack of responsiveness and pressure during the sales process, which led the customer to leave without making a purchase. This experience was attributed to a general feeling of being undervalued as a customer.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.