Direct Diamond of Oklahoma is a reputable jewelry store located at 12325 N May Ave #124, Town & Country Village, Oklahoma City, OK 73120. This establishment specializes in engagement ring creation, offering a wide selection of fine diamonds and custom design services. Customers can expect uncompromising quality and value, promoting a commendable shopping experience since its inception in 1998. With a skilled team of jewelers, they provide exceptional service, including jewelry repairs and expert consultations.

The store operates from Monday to Friday from 10:00 AM to 5:00 PM, Saturday from 10:00 AM to 4:00 PM, and is closed on Sundays. For inquiries, customers can reach them at (405) 748-7474.

Overall Sentiment from Online Customer Reviews:
The reviews show a split sentiment, with 66% positive, 17% neutral, and 17% negative feedback from the 13 reviews analyzed. Many customers appreciate the store's variety, knowledgeable staff, and quality service. However, a few shoppers have expressed disappointment with specific product experiences.

Best Review:
One positive review highlights a customer's long-standing satisfaction with Direct Diamond, praising their friendly and helpful staff who provide excellent service without overpricing.

Worst Review:
In contrast, a negative review recounts a frustrating encounter with the owner, who, after initially being friendly, denied assistance when the customer mentioned their past patronage.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

| Opening Hours |
|--------------------------|
| Monday - Friday: 10:00 AM - 5:00 PM |
| Saturday: 10:00 AM - 4:00 PM |
| Sunday: Closed |

Staff mentioned includes Leon W. Fortner.