Diamonds Direct, located at 4452 Virginia Beach Blvd, Virginia Beach, VA 23462, is a prominent jewelry store specializing in the creation of engagement rings. This jeweler offers a vast selection of high-quality diamonds and settings, providing customers with personalized assistance throughout the engagement ring purchasing process. Customers appreciate the knowledgeable staff, including diamond experts like Al Perry, Kim Kellam, and Olga Patseva, who are dedicated to ensuring a stress-free and enjoyable experience. They focus on educating shoppers about the 4 Cs of diamonds, customization options, and maintaining customer budgets while delivering exceptional service.

Operating hours for Diamonds Direct are:
- Monday - Friday: 10:00 AM - 7:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

Overall Sentiment from Online Customer Reviews:
The sentiment from online customer reviews appears overwhelmingly positive, with approximately 85% of customers reporting satisfactory experiences. Positive reviews emphasize the high level of customer service, exceptional product quality, and the pleasant, pressure-free shopping atmosphere. Conversely, around 5% of reviews reflect a negative experience, often citing communication issues or dissatisfaction with appraisals.

Best Review:
J. David praised Diamonds Direct for its excellent selection and customer service. His experience highlighted the attentive and knowledgeable staff, particularly emphasizing the assistance of Stephanie, who helped him find the perfect diamond at a great price.

Worst Review:
Kelli expressed frustration over her experience where multiple issues with her ring’s setting led to diamonds falling out. She mentioned poor communication from the management regarding her concerns and ultimately decided to seek a different jeweler for support.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Staff Members Mentioned:
- Al Perry
- Kim Kellam
- Olga Patseva
- Jeff Hawkins
- Lonnie Phillips