Helzberg Diamonds, located at 4601 S Broadway Ave Ste. G06A, Tyler, TX 75703, is a reputable jewelry store known for its exquisite selection of engagement rings and exceptional customer service. The store operates in Smith County and is recognized for providing a personalized experience in jewelry selection, especially for those seeking engagement rings. The staff, including notable associates like Darrell McEuen, are praised for their attentiveness and expertise, making the process of finding the perfect ring a pleasant one. Customers appreciate the ability to customize their rings with natural or lab-grown diamonds and various metal types.

Over 305 reviews highlight the store's commitment to customer satisfaction, with a good mix of positive and negative feedback. A significant number of customers express appreciation for the quality of the jewelry and the knowledgeable staff, while others have pointed out experiences with service delays and occasional mismanagement of items during inspections.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

| Day | Hours |
|-----------|----------------------|
| Monday | 11:00 AM - 08:00 PM |
| Tuesday | 11:00 AM - 08:00 PM |
| Wednesday | 11:00 AM - 08:00 PM |
| Thursday | 11:00 AM - 08:00 PM |
| Friday | 10:00 AM - 09:00 PM |
| Saturday | 10:00 AM - 09:00 PM |
| Sunday | 12:00 PM - 06:00 PM |

Staff members mentioned include Darrell McEuen.

Best Review:
Dawn has expressed that Helzberg is her favorite jewelry store, commending the exquisite products and the friendly, professional staff, particularly highlighting Sandra's consistent excellence over the years.

Worst Review:
Angela shared her disappointment regarding the temporary misplacement of her items during inspection and cleaning, which included a diamond earring that was ultimately found on the store floor, raising concerns about the accuracy of their inventory process.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.