Kay Jewelers, located at 437 Parkway Plaza, Spc. W 12, El Cajon, CA 92020-2530, offers a range of services with a strong focus on engagement ring creation and customization. With a dedicated team of knowledgeable staff, including notable associates like Sophie and Liz, customers can expect personalized assistance in selecting the perfect ring. The store goes beyond traditional options, providing custom and special order services, as well as diamond upgrades and appraisals.

Operating hours are as follows:
- Saturday: 10:00 AM - 8:00 PM
- Sunday: 12:00 PM - 6:00 PM
- Monday: 11:00 AM - 8:00 PM
- Tuesday: 11:00 AM - 8:00 PM
- Wednesday: 11:00 AM - 8:00 PM
- Thursday: 11:00 AM - 8:00 PM
- Friday: 10:00 AM - 8:00 PM

Overall sentiment from online customer reviews:
- Positive: 55%
- Neutral: 10%
- Negative: 35%

The mixed reviews highlight both commendable service and some concerns regarding customer experiences. Positive comments often mention the helpfulness and knowledge of staff, while negative feedback frequently points to issues with service efficiency and product quality.

Best Review:
Melissa praised the friendly service she received when purchasing a chain, highlighting the attentive assistance and lack of pressure during her selection process.

Worst Review:
Abrahm expressed frustration with the lack of communication and support regarding his engagement ring purchase, noting that he felt scammed into opening a credit card without his consent.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.