Lucido Fine Jewelry, located at 42825 Schoenherr Road, Sterling Heights, MI 48313, operates under the heart of Macomb County, Michigan. Known for its exceptional engagement ring creation services, this jewelry store has a strong reputation cultivated over decades since acquiring the historic DeMas Jewelers. Their expert staff provides personalized consultations to ensure each client finds or customizes the perfect ring for their special occasion.

With a current rating of 4.3 based on 27 reviews, customer sentiments largely lean towards positive. Positive reviews highlight the skilled and attentive staff, particularly mentioning representatives like Daniela and John Shiha, praising their friendly demeanor and professionalism during the buying process. Customers appreciate the no-pressure sales environment, which allows them to make informed decisions.

However, there are a few negative experiences noted, where discrepancies in service and pricing were raised. Customers expressed concerns about feeling pressured to overspend or dissatisfaction with interactions regarding repairs and after-sales services.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Best Review:
Jeff noted that he experienced outstanding customer service at Lucido Fine Jewelry, specifically when they assisted him in finding a sought-after wristwatch. He emphasized that the staff made him feel at home during his visit.

Worst Review:
Lance expressed disappointment regarding the lack of integrity when he sought a complimentary polishing service for his Rolex after making significant purchases. He felt that the promises made during the sale were not honored.

**Operating Hours:**
- Monday: 10:00 AM – 6:00 PM
- Tuesday: 10:00 AM – 6:00 PM
- Wednesday: 10:00 AM – 6:00 PM
- Thursday: 10:00 AM – 8:00 PM
- Friday: 10:00 AM – 6:00 PM
- Saturday: 10:00 AM – 5:00 PM
- Sunday: Closed

Staff mentioned: Daniela, John Shiha

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.