Southern Gold, located at 5307 Brainerd Rd, Chattanooga, TN 37411, is a highly rated family-owned jeweler operating in Hamilton County since 1987. They offer a wide range of services, particularly specializing in engagement ring creation and custom jewelry design. Customers commend the friendly and knowledgeable staff, including owners Mark and Kristy, for their exceptional customer service and reasonable pricing. With a focus on personalized attention, Southern Gold aims to bring unique designs to life for couples celebrating their love.

The jeweler provides various services, including jewelry and watch repair, gold and silver buying, and eyewear repairs. Their operating hours are Tuesday to Friday from 10:00 am to 5:00 pm, and Saturday from 10:00 am to 2:00 pm. They are closed on Sundays and Mondays.

Overall, 64 reviews were assessed to derive insights into customer sentiments regarding their products and services.

Overall Sentiment from Online Customer Reviews:
Positive: 80%
Neutral: 10%
Negative: 10%

Customers generally express appreciation for the quality of service and product offerings at Southern Gold, emphasizing the welcoming atmosphere and the staff's willingness to assist. However, a few customers raised concerns about pricing during gold buying.

Best Review:
Beth praised the extensive selection of jewelry available at varied price points. She highlighted the high-quality repairs and quick turnaround times, remarking on the friendly nature of the owners.

Worst Review:
Mary expressed disappointment in the offer her gold received, feeling it was significantly lower than its value. She noted that her calculations indicated they took out more than had been communicated.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

| Days | Hours |
|------------|---------------------|
| Tuesday | 10:00 am - 5:00 pm |
| Wednesday | 10:00 am - 5:00 pm |
| Thursday | 10:00 am - 5:00 pm |
| Friday | 10:00 am - 5:00 pm |
| Saturday | 10:00 am - 2:00 pm |
| Sunday | Closed |
| Monday | Closed |

Staff members mentioned include Mark and Kristy.