Diamond City Jewelers is a reputable jewelry store located at 15631 W Nine Mile Rd, Southfield, MI 48075. This family-owned business is celebrated for its exceptional engagement ring creation services, expertly crafted by Lou Diamond, a certified gemologist with years of experience. With a strong focus on customer service, Diamond City offers a range of services including custom jewelry design, jewelry repairs, watch repairs, and purchasing precious metals, gemstones, and diamonds. The store operates in Oakland County and is recognized for its welcoming environment where customers feel valued.

The consensus among customers reflects a generally positive experience. Online reviews, totaling 309, highlight the store's friendly and knowledgeable staff, particularly praising Lou for his attention to detail during the engagement ring creation process. Many clients appreciate the personalized service and the high-quality selection of jewelry. However, some reviews mention concerns regarding pricing transparency, with a few customers feeling that the pricing was not as clear-cut as expected.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Best Review: Mohamed noted the stellar selection of Cartier lenses and exceptional service in the Detroit area, emphasizing the store's commitment to customer care.

Worst Review: Calandra expressed disappointment in the quality of service received for a necklace appraisal, stating her dissatisfaction with the experience and claiming the reviews seemed biased.

**Operating Hours:**
- Monday: 10:00 AM - 9:00 PM
- Tuesday: 10:00 AM - 9:00 PM
- Wednesday: 10:00 AM - 9:00 PM
- Thursday: 10:00 AM - 9:00 PM
- Friday: 10:00 AM - 9:00 PM
- Saturday: 10:00 AM - 9:00 PM
- Sunday: 11:00 AM - 6:00 PM

**Staff Members:**
- Lou Diamond

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.*