The Palace Jewelry & Loan, located at 300 N Virginia St, Reno, NV 89501, is a reputable jeweler known for its exceptional engagement ring creation and customer service. This family-owned business has been servicing the Reno area since 1958 and prides itself on providing a warm, customer-oriented experience. The shop offers a vast selection of jewelry, including rings, watches, and musical instruments, along with comprehensive jewelry repair and cleaning services. Among the dedicated staff members, Aaron, Carmen, and Justin are frequently mentioned for their professionalism and helpfulness.

While the shop has received 276 reviews, it has garnered mixed sentiments from customers.

Overall Sentiment from Online Customer Reviews:
- Positive: 75%
- Neutral: 15%
- Negative: 10%

Customers have praised the store for its knowledgeable staff and the quality of its jewelry. Many commend the staff for providing attentive and friendly service, making them feel valued during their visits.

Best Review: Linda emphasized the friendly atmosphere of the store, recalling that it was busy with foot traffic and that the staff was always willing to help, making it a pleasant shopping experience.

Worst Review: Stephanie expressed disappointment regarding the inaccurate appraisal of her engagement ring, claiming that the shop incorrectly assessed her genuine morganite as synthetic, which led her to take the ring elsewhere for a proper evaluation.

**Hours of Operation**:
- Monday to Saturday: 10:00 AM - 6:00 PM
- Sunday: 10:00 AM - 5:00 PM

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.