REEDS Jewelers, located at 100 Columbiana Center Space 1040, Columbia, SC 29212, has established itself as a reputable destination for engagement ring creation and exceptional customer service within the jewelry industry. With a knowledgeable team, the store offers a wide range of services, including custom jewelry design, ring resizing, jewelry repair, and diamond cleaning. The staff is dedicated to guiding customers through the engagement ring selection process, ensuring a positive shopping experience.

Operating hours are as follows:
- Monday to Thursday: 11:00 AM - 7:00 PM
- Friday to Saturday: 11:00 AM - 8:00 PM
- Sunday: 12:00 PM - 6:00 PM
- Phone: (803) 732-0551

Overall Sentiment from Online Customer Reviews:
Customer feedback reveals a mixed response with an estimated 70% positive sentiment, 20% neutral, and 10% negative. Many customers praise the attentive and friendly service from staff members such as Bryan and Joey, highlighting their ability to assist in finding the perfect engagement ring without pressure. However, some reviews express dissatisfaction, citing experiences with upselling and additional charges.

Best Review:
In one notable review, Bella Stone commended the exceptional prices and outstanding customer service at REEDS, stating that the staff worked diligently to find the perfect piece and made her feel valued.

Worst Review:
Conversely, a customer named Scott O. reported frustration with the upselling tactics during his visit to shop for wedding bands, feeling uneasy about the added costs for services that he believed should have been complimentary.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.