Located within West Town Mall in Knoxville, TN, Signature Diamonds has been a cherished destination for jewelry following its inception in 1992. This locally owned jeweler has garnered attention for its exceptional engagement ring creation services, offering a wide variety of styles and customization options. Patrons often commend the knowledgeable staff, including individuals like Ike and Nicole, for their friendly, non-pushy approach to customer service, creating an inviting environment for couples searching for the perfect ring.

With a strong rating of 4.6 from a total of 222 reviews across various platforms, Signature Diamonds has established a reputation characterized by positive customer interactions and an extensive selection of high-quality jewelry. However, some negative experiences have been documented, specifically concerning pricing concerns and product quality issues.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

The reviews reflect a generally welcoming atmosphere, with most customers appreciating the expertise and assistance offered by staff members.

**Best Review:** A customer named Adrian praised the store for its vast selection and exceptional service, highlighting a diamond ring and chain purchased for their significant other.

**Worst Review:** Another customer, Soni, expressed dissatisfaction due to a diamond falling off their wedding band after only wearing it once, leading to frustration with the return policy.

| Opening Hours |
|---------------------|
| Monday to Friday: 10 AM - 9 PM |
| Saturday: 10 AM - 9 PM |
| Sunday: 12 PM - 6 PM |

Staff Members Mentioned: Ike, Nicole

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.