Diamonds Direct, located at 2800 Cahaba Village Pl, Suite 150, Birmingham, AL 35243, offers a remarkable experience for engagement ring creation and jewelry shopping. Known for their extensive selection and knowledgeable staff, this jeweler emphasizes customer service and education throughout the buying process. The team includes experts like Gerald Matherly and Brittany Walker, who are dedicated to providing personalized guidance for customers seeking the perfect ring. They also offer a unique lifetime warranty, complimentary jewelry maintenance, and financing options.

The store operates in Jefferson County and has garnered a total of 931 reviews, reflecting a mix of experiences from customers.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Highlight Reviews:
Best Review: A customer praised Gerald Matherly for his outstanding service, noting how he made the ring selection process enjoyable and stress-free, providing a wealth of knowledge and guidance throughout.

Worst Review: Another customer expressed disappointment with the service they received, highlighting unhelpful staff and frustrations regarding the communication during their ring purchase, indicating that their overall experience was lacking.

Operating Hours:
Monday - Friday: 10 AM - 7 PM
Saturday: 10 AM - 6 PM
Sunday: Closed

Staff Members Mentioned:
Gerald Matherly
Brittany Walker
Dee Carvalho
Charlie Collins

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.