M & M Jewelers, situated at 440 Inverness Corners, Birmingham, AL 35242, is recognized for its extensive experience in creating custom engagement rings and providing excellent jewelry services. The store has a solid reputation, having operated for over 30 years. Led by Laura Robinson, a gemologist with a background from GIA, M & M Jewelers emphasizes quality craftsmanship and personalized customer service.

Customers have praised the knowledgeable and friendly staff for their dedication to helping clients find the perfect engagement ring. Services offered include custom jewelry design, jewelry repair, and appraisals, catering to the Birmingham, Pelham, and Alabaster areas. Clients often appreciate the store's wide selection of jewelry and the supportive atmosphere that encourages a pressure-free shopping experience.

However, some reviews highlighted areas for improvement, particularly concerning pricing and customer service in certain instances. While many customers expressed satisfaction with their purchases and the quality of repairs, a few noted issues with the perceived quality of some jewelry and miscommunications during selling transactions.

Overall Sentiment from Online Customer Reviews:
Positive: 70%
Neutral: 20%
Negative: 10%

Highlight Reviews:
Best Review: Jennifer Goodwin commended the staff for being helpful and friendly, and noted her excitement about her new wedding and engagement rings purchased at M & M Jewelers.
Worst Review: Peter Michael expressed disappointment about the lower offer he received for selling jewelry compared to a pawn shop, along with confusion regarding gold content percentages.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Opening Hours:
- Monday: 10:00 AM – 5:00 PM
- Tuesday: 10:00 AM – 5:00 PM
- Wednesday: 10:00 AM – 5:00 PM
- Thursday: 10:00 AM – 5:00 PM
- Friday: 10:00 AM – 5:00 PM
- Saturday: 11:00 AM – 4:00 PM
- Sunday: Closed

Staff Members:
- Laura Robinson (Owner/President)