Diamonds Direct, located at 8557 North River Road, Indianapolis, IN 46240, is renowned for its exceptional services in engagement ring creation and fine jewelry. Operating in Marion County, this jeweler offers a delightful shopping experience with a vast selection of over 2,000 engagement ring settings, catered to meet diverse styles and budgets. The knowledgeable staff, including diamond experts such as Kris Cassady and Selena Powell, provide personalized assistance and education in diamond selection, ensuring clients feel valued and understood throughout the buying process.

Tonight more than 1,600 customer reviews have been covered, revealing a generally positive atmosphere with specific highlights on customer service. Staff members are frequently praised for their friendliness and attentiveness, making customers feel comfortable and respected while navigating their options for engagement rings. Positive sentiments center around the commitment to customer satisfaction and quality craftsmanship in the jewelry offered.

However, some negative feedback has surfaced, specifically regarding customer service inconsistencies during peak times, with instances of pushy sales tactics and challenges in resizing rings.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Best Review:
Greg, a customer, praised Diamonds Direct for their superior customer service and exceptional value, expressing satisfaction with the overall experience and the quality of the jewelry.

Worst Review:
Andrew shared disappointment regarding multiple issues with his wedding band, specifically related to resizing problems and service follow-up, ultimately leading him to consider other jewelry stores for future purchases.

**Hours of Operation:**
- Monday: 10 AM - 7 PM
- Tuesday: 10 AM - 7 PM
- Wednesday: 10 AM - 7 PM
- Thursday: 10 AM - 7 PM
- Friday: 10 AM - 7 PM
- Saturday: 10 AM - 6 PM
- Sunday: Closed

**Staff Members Mentioned:**
- Kris Cassady
- Selena Powell

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.*