Geneva Loan & Jewelry Co. is a well-regarded jeweler located in El Paso, Texas, offering a range of services including engagement ring creation and pawn services. The store is situated at 222 S El Paso St, El Paso, TX 79901, and can be reached at (915) 533-9863. Operating hours are Monday to Saturday from 10:00 AM to 6:00 PM.

This establishment has received a total of 7 reviews, indicating a generally positive perception among its clientele. Reviewers frequently highlight the welcoming atmosphere and the helpfulness of the staff, particularly mentioning Lucy for her exceptional service. Customers appreciate the friendly and homey feel of the store, contributing to their positive experiences.

Overall Sentiment from Online Customer Reviews:
Based on the reviews analyzed, the sentiment is predominantly positive, with approximately 71% positive responses, 14% neutral, and 14% negative. Customers seem to value the quality of engagement rings and the personalized service provided by the staff.

Best Review:
Ricardo expressed appreciation for the store's welcoming ambiance and the attentiveness of the staff, noting how they helped him with all inquiries, making him feel at home.

Worst Review:
Jose mentioned getting distracted by personal feelings towards one staff member but still recognized that her positive energy contributed to the overall experience in the store.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

** Opening Hours:**
- Monday: 10:00 AM - 6:00 PM
- Tuesday: 10:00 AM - 6:00 PM
- Wednesday: 10:00 AM - 6:00 PM
- Thursday: 10:00 AM - 6:00 PM
- Friday: 10:00 AM - 6:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

**Staff:**
- Lucy