M.S.G. Jewelers, located in St. Louis County at 105 Concord Plaza Shopping Center, Suite 208, offers a remarkable experience for those seeking to create the perfect engagement ring. Known for their commitment to customer service, the family-owned business is helmed by Michael George and his family, who prioritize building lasting relationships with clients. They specialize in custom jewelry design, ensuring every piece is tailored to the customer's specifications. The store operates by appointment only, allowing for personalized consultations to guide clients through the process, from selecting the stone to designing the final piece.

With 48 reviews to draw from, the overall sentiment from online customer reviews appears to be largely positive. Customers appreciate the knowledgeable staff, including Mike Sr. and his son George, highlighting their patience and expertise in making engagement ring selections. Many reviews commend the store for its commitment to customer education about diamonds and personalized service.

However, some negative reviews note concerns about pricing and experiences with specific repairs, indicating a mix of sentiments among customers.

Overall Sentiment from Online Customer Reviews:
- Positive: 75%
- Neutral: 15%
- Negative: 10%

Best Review:
A customer named Kim expressed her satisfaction with the custom engagement ring creation process, praising the attentive service from both Mike and George. She described how they facilitated the inclusion of family diamonds in her design, resulting in a beautiful and unique ring.

Worst Review:
Christine mentioned having a negative experience when the store was open, highlighting dissatisfaction with a costly setting that was improperly managed by the jeweler, creating frustration with the end result.

**Hours of Operation:**
- By Appointment Only

**Staff Members:**
- Michael George (Owner)
- George George (Shop Manager)

* For this overview, customer feedback was viewed on Yelp, Google, and Facebook.