Deep Diamonds is a highly regarded jeweler located in Phoenix, AZ, specializing in engagement ring creation and exceptional jewelry services. With over 25 years of experience in the wholesale diamond business, Deep Diamonds has recently transitioned to include retail sales, offering customers a wide selection of GIA certified diamonds and custom jewelry designs. The owner, Praful, is noted for his extensive knowledge and personal attention to clients, ensuring they receive bespoke service tailored to their vision.

The store is situated at 4040 E Camelback Rd, Ste 120, Phoenix, AZ 85018, and can be reached at (602) 535-4648. Operating hours are as follows:

| Day | Hours |
|-----------|---------------------|
| Monday | 9:00 AM - 6:00 PM |
| Tuesday | 9:00 AM - 6:00 PM |
| Wednesday | 9:00 AM - 6:00 PM |
| Thursday | 9:00 AM - 6:00 PM |
| Friday | 9:00 AM - 6:30 PM |
| Saturday | 10:00 AM - 5:30 PM |
| Sunday | 11:00 AM - 4:30 PM |

Overall, the store has received a total of 50 reviews. The general sentiment from online customer reviews is overwhelmingly positive, with approximately 90% positive, 5% neutral, and 5% negative feedback.

Customers frequently praise Deep Diamonds for the quality of their diamonds, the personalized service, and the expertise that Praful brings to the process of creating engagement rings. Many reviews highlight the welcoming atmosphere and the store’s ability to turn customer visions into beautiful realities.

On the flip side, there have been isolated negative comments regarding inconsistent pricing practices, which some customers found surprising.

Overall Sentiment from Online Customer Reviews:
Positive: 90%
Neutral: 5%
Negative: 5%

Best Review:
A customer named Estefanía expressed her satisfaction with the custom wedding band service, praising the attentive service provided by Praful and the stunning final product which perfectly matched her vision.

Worst Review:
Alexandria highlighted a negative experience where she encountered a sudden price increase on a wedding band, leading her to take her business elsewhere despite initially appreciating the service.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.