Superior Jewelry Co. is a reputable jeweler located at 116 Monroe Center St NW, Grand Rapids, MI 49503, and is known for its exceptional engagement ring creation and related services. With a history since 1969, this establishment has garnered attention for its commitment to customer satisfaction and high-quality products.

The store operates in Kent County and offers a variety of services, including watch repairs, jewelry customization, and a selection of trendy and classic jewelry pieces to meet diverse preferences. Customers have mentioned the friendly and knowledgeable staff, particularly praising the owner for his attentive service. The shop has received a total of 63 reviews, with many noting quick service and reasonable prices.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Most reviews highlight the quality of service and the expertise in handling engagement ring requests. Positive experiences emphasize the affordability and promptness of the repairs and purchases, while only a few occasional comments indicate dissatisfaction, mainly concerning availability during hours.

Best Review:
Jim noted the excellent service and quick turnaround for his watch repair, emphasizing the owner's friendliness and the overall value for money.

Worst Review:
Harry expressed frustration about finding the store closed despite arriving during posted hours, revealing a potential inconsistency in operating times.

**Operating Hours:**
- Friday: 11 am – 5:30 pm
- Monday: 11 am – 5:30 pm
- Tuesday: 11 am – 5:30 pm
- Wednesday: 11 am – 5:30 pm
- Thursday: 11 am – 5:30 pm
- Saturday: Closed
- Sunday: Closed

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.