West Michigan Jewelry Exchange, located at 4364 Division Ave S, Grand Rapids, MI 49548, is recognized as a leading destination for exquisite jewelry and exceptional customer service in Kent County. Known for its impressive selection of engagement rings, the store features a range of styles, from classic solitaires to intricate custom designs. The knowledgeable staff, including Hemant and VJ, work diligently to ensure each customer finds the perfect ring tailored to their preferences, offering honest assessments and a seamless purchasing experience.

Operating hours are as follows:
- Monday - Friday: 9:30 AM - 5:30 PM
- Saturday: 9:30 AM - 3:00 PM
- Sunday: Closed

The store has received a total of 1,044 reviews, with positive sentiments prevalent throughout.

Overall Sentiment from Online Customer Reviews:
Positive: 90%
Neutral: 6%
Negative: 4%

Many customers rave about the exceptional service and the willingness of the staff to go above and beyond during the engagement ring selection process. Compliments highlight the fair pricing and the stunning quality of the pieces available. However, a few negative reviews indicated some concerns about communication, particularly regarding the timing of repairs and updates which could be improved.

Best Review:
A customer praised the exceptional customer service provided by the friendly staff, noting that they received a fair price for their items and appreciated the pleasant atmosphere of the store.

Worst Review:
One review pointed out issues related to communication and delays in service when it came to jewelry repairs, mentioning frustration with not receiving updates as promised.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.