Diamonds Direct is a well-regarded jeweler located at 4521 Sharon Road, Suite 101, Charlotte, NC 28211, offering a variety of services, with a particular focus on engagement ring creation. The shop prides itself on an extensive selection of mounted and loose diamonds ranging in carat weight and quality, alongside thousands of engagement ring mounts and wedding bands. Customers have shared their experiences of notably helpful and informative staff, highlighting experts such as Sherry Gilmore and Lotte for their assistance throughout the buying process.

In terms of customer service, Diamonds Direct has received mixed reviews. While many customers laud the high level of service and the attention provided by knowledgeable staff, several experiences detail issues with customer interactions, such as feeling unacknowledged or rushed. Despite the variability in individual experiences, the overall craftsmanship of the engagement rings is frequently praised, with many stating that the rings available are of exceptional quality.

Operating hours are as follows:
- Monday to Friday: 10:00 AM - 7:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

Overall Sentiment from Online Customer Reviews:
Positive: 70%
Neutral: 15%
Negative: 15%

Best Review: A customer named Ellen shared her incredibly positive experience when upgrading her center stone. She emphasized the exemplary service provided by a staff member who took the time to ensure the selection process was personal and comfortable, leading to a purchase that exceeded her expectations.

Worst Review: A reviewer named Nicole noted significant issues with customer service, stating that despite coming in for assistance, they felt largely ignored by the staff. Despite the wide selection of engagement rings, the lack of attention led to dissatisfaction with their shopping experience.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Staff Members Mentioned:
- Sherry Gilmore
- Lotte