Diamonds Direct, located at 4840 Town Center Pkwy, Jacksonville, FL 32246, is well-regarded for its exceptional engagement ring creation services. The store specializes in a personalized experience for couples searching for that perfect ring, offering a vast selection of diamonds and settings to choose from. Customers often praise the knowledgeable staff, including diamond experts like Nicole Alkhoury, Zach Armour, and Amanda Robinson, who provide attentive service and extensive education about diamonds.

The atmosphere is welcoming, and many reviews highlight the collaborative approach of the staff, who ensure clients feel comfortable with their purchases without feeling pressured. The store also emphasizes creating custom designs tailored to individual tastes and budget.

Overall Sentiment from Online Customer Reviews:
Positive sentiment: 80%
Neutral sentiment: 15%
Negative sentiment: 5%

Positive reviews predominantly celebrate the friendly service and the quality of the products, with customers expressing satisfaction about the selection and pricing. However, there are instances of negative feedback regarding communication issues during the order and delivery process, suggesting room for improvement.

Best Review:
One customer appreciated the efficient and personalized service provided by Nicole, highlighting how she was very patient and knowledgeable, making the entire process enjoyable. They noted a seamless journey in selecting both the engagement ring and wedding bands.

Worst Review:
A customer shared their dissatisfaction with the delayed service and poor communication while trying to order an engagement ring, indicating frustration with how they were treated during follow-ups and the errors in their order.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

**Hours of Operation:**
- Monday - Friday: 10:00 AM - 7:00 PM
- Saturday: 10:00 AM - 6:00 PM
- Sunday: Closed

Staff members include:
- Nicole Alkhoury
- Zach Armour
- Amanda Robinson