SFE Jewelers, located at 888 Brannan St, Ste 111, San Francisco, CA 94103, offers a welcoming experience for those seeking custom engagement rings and high-quality jewelry. The family-owned business, run by Ellie and her father Moti, is known for its personalized service and craftsmanship, ensuring that each customer feels treated like family. Many reviews highlight the dedication and care taken by the staff to create unique, stunning engagement rings that exceed expectations.
Positive reviews emphasize the warmth and professionalism of the staff, with customers appreciating the attentive service and creative input in the design process. Numerous customers have praised the exceptional quality of the jewelry and the welcoming environment, making it a favored destination for engagement rings. However, a few negative reviews mention communication issues and delays in obtaining promised documentation, such as GIA certificates.
Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%
Best Review: A customer shared that Ellie and Moti created an engagement ring beyond expectations, describing the process as enjoyable with top-notch service and attention to detail.
Worst Review: One reviewer expressed disappointment due to a lack of communication regarding a promised GIA certificate and described difficulties in reaching the store when issues arose.
**Operating Hours:**
- Monday: 10:00 AM - 5:00 PM
- Tuesday: 10:00 AM - 5:00 PM
- Wednesday: 10:00 AM - 5:00 PM
- Thursday: 10:00 AM - 5:00 PM
- Friday: 10:00 AM - 5:00 PM
- Saturday: Closed
- Sunday: Closed
* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.