Boston Ring and Gem (BRAG) is a distinguished jewelry store located in the heart of Boston, Massachusetts. This family-owned business specializes in the creation of custom engagement rings, providing customers with a personalized and attentive service experience. The skilled team, led by Sevag Zargarian and assisted by Ani Zargarian, is committed to helping couples find the perfect ring that reflects their unique love story.
With a focus on quality craftsmanship and exceptional customer service, BRAG stands out in the bustling diamond district. The store offers a wide range of diamonds, including natural and lab-created options, and each ring is meticulously designed in-house. The atmosphere is welcoming and informative, allowing customers to feel confident in their decisions without any pressure to purchase.
Address: 333 Washington St, Ste 203-8, Boston, MA 02108
Phone: 617-720-2724
Operating Hours:
- Tuesday: 1:00 PM - 6:00 PM
- Wednesday: 1:00 PM - 6:00 PM
- Thursday: 1:00 PM - 6:00 PM
- Friday: 1:00 PM - 6:00 PM
- Saturday: 11:00 AM - 5:00 PM
- Sunday: Closed
- Monday: Closed
Overall Sentiment from Online Customer Reviews:
The feedback from customers is overwhelmingly positive, with a sentiment breakdown of approximately 93% positive, 5% neutral, and 2% negative. Reviews often praise the exceptional service, quality of craftsmanship, and the welcoming atmosphere, while a few highlight concerns regarding pricing.
Best Review:
Joshua commended BRAG for their incredible engagement ring experience. He appreciated the personalized assistance from Sevag, who expertly guided him through the selection process, resulting in a stunning custom ring that exceeded his expectations.
Worst Review:
Daniel expressed disappointment over the high prices at BRAG for rings, stating that while the quality was great, he found them to be overpriced compared to their competitors.
* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.
Positivity Score: 95.5%
Total Customer Feedback Reviewed: 172